Category Archive: Digital Marketing

How Analytics Help to Optimize Digital Marketing ROI Spend?

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Data is everything in this present-day digital marketing landscape. Now for maximizing returns on investment (ROI), a data-driven approach is a must for measuring, analyzing and optimizing marketing efforts. Hence, ROI-driven digital marketing… Continue reading

The Types of Google Ad Campaigns Into Practice

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Before running the Google Ads, PPC or Google Ads specialists first decide on the types of Google Ads campaign to run. Currently, seven different campaign types are available in Google Ads. The PPC… Continue reading

How Digital Marketers Navigate the Middle of the Marketing Funnel?

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The Consideration stage is the Middle of the Marketing Funnel and has a significant role in potential lead conversions into loyal customers. At every digital marketing agency, the digital marketers follow a set… Continue reading

Why Is Blog Important On Business Websites

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Blogging has grown into a powerful marketing tool for businesses. Now promoting products and services, increasing website traffic and building customer trust through high-quality blogs created with engaging and useful content has become… Continue reading

How to Drive More Phone Calls From Google Ads

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It is normal for business owners to expect more phone calls when they have signed up for Google Ads. Every service business will most definitely want more phone calls to drive new customers.… Continue reading

What Role Does Digital Marketing Have For Branding

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A Digital Marketing budget can be used for more results along with lead generation. It’s true earning the brand name for your company is not an easy task. Investment, time and resources are… Continue reading

Why Digital Marketing Experts Prioritize Page Speed

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Page Speeds has previously been acknowledged by Google as the signal for organic rankings. Now web and digital marketing experts use Page Speed to test the patience of existing and prospective customers. The… Continue reading

The Types of PPC Ads Created By Experts For E-Commerce Businesses

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Pay-per-click, better called PPC in short, is the talk among marketers, for this is the marketing tactic providing a business with significant impacts. E-commerce businesses, in particular, hold a good sales success record… Continue reading

Affiliate Marketing: A Brief Guide For Aspiring Businesses

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First, the introduction to affiliate marketing will be good to start the discussion. By affiliate marketing, we mean the process of earning a commission after promoting and selling products from another company or… Continue reading

15 PPC Management Statistics – Great Investment For Small Business

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Google Ads had always been, and will always be the best investment for your business. In fact, 15 statistics prove that with assistance from the PPC management team, you can rightly decide to… Continue reading